BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	49 245	-1.4%	14.8%	0.3	60 811 697	-2.0%	21.6%	0.4	-1.9%
MoM	169 193	0.7%	13.1%	-0.3	209 228 981	0.4%	19.0%	-0.9	5.4%
YTD	500 347	-17.5%	9.3%	0.6	619 942 274	7.3%	13.1%	2.2	-22.8%
MAT	2 340 932	-16.3%	9.8%	0.2	2 609 272 526	12.9%	13.4%	1.9	-18.2%
KAPSIKAM
WoW	14 359	-0.4%	2.3%	0.1	12 360 142	-1.0%	4.0%	0.1	-3.3%
MoM	59 481	-7.9%	2.4%	-0.1	51 052 500	-5.2%	4.1%	-0.1	-2.2%
YTD	174 501	-20.3%	2.4%	-0.5	148 203 843	7.7%	4.1%	0	-5.4%
MAT	779 707	-12.7%	2.4%	-0.1	589 064 404	24.9%	3.8%	0.6	-10.5%
VIPROSAL
WoW	9 500	-7.1%	1.5%	-0.1	7 644 986	-7.0%	2.3%	-0.1	-3.3%
MoM	39 697	-2.4%	1.5%	0	31 720 648	0.0%	2.4%	0	-1.8%
YTD	114 680	-34.9%	1.5%	-0.7	91 007 629	-10.0%	2.4%	-0.5	-5.8%
MAT	561 262	-30.7%	1.7%	-0.5	395 161 855	12.4%	2.4%	0.1	-10.7%
SULFARGIN
WoW	1 311	-1.6%	0.3%	0	1 322 724	-2.5%	0.7%	0	-1.2%
MoM	5 721	-9.2%	0.4%	0	5 632 227	-5.3%	0.8%	-0.1	0.8%
YTD	16 666	-28.0%	0.4%	-0.2	16 247 846	-4.8%	0.8%	-0.1	5.1%
MAT	75 245	-39.8%	0.4%	-0.3	68 298 605	-9.4%	0.8%	-0.2	5.3%
APILAC
WoW	943	-1.8%	28.7%	-1.9	815 894	-2.3%	72.7%	-2.2	4.8%
MoM	4 227	5.3%	28.4%	-1.7	3 493 659	5.5%	71.7%	-1.8	11.7%
YTD	11 747	-36.4%	29.4%	-11.3	9 769 679	-15.9%	72.8%	-5.2	-12.1%
MAT	51 992	-25.6%	29.3%	-8.5	39 898 807	-3.1%	71.6%	-3.5	-4.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	500 347	-17.5%	9.3%	0.6	619 942 274	7.3%	13.1%	2.2	-22.8%
KAPSIKAM	174 501	-20.3%	2.4%	-0.5	148 203 843	7.7%	4.1%	0	-5.4%
VIPROSAL	114 680	-34.9%	1.5%	-0.7	91 007 629	-10.0%	2.4%	-0.5	-5.8%
SULFARGIN	16 666	-28.0%	0.4%	-0.2	16 247 846	-4.8%	0.8%	-0.1	5.1%
APILAC	11 747	-36.4%	29.4%	-11.3	9 769 679	-15.9%	72.8%	-5.2	-12.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 340 932	-16.3%	9.8%	0.2	2 609 272 526	12.9%	13.4%	1.9	-18.2%
KAPSIKAM	779 707	-12.7%	2.4%	-0.1	589 064 404	24.9%	3.8%	0.6	-10.5%
VIPROSAL	561 262	-30.7%	1.7%	-0.5	395 161 855	12.4%	2.4%	0.1	-10.7%
SULFARGIN	75 245	-39.8%	0.4%	-0.3	68 298 605	-9.4%	0.8%	-0.2	5.3%
APILAC	51 992	-25.6%	29.3%	-8.5	39 898 807	-3.1%	71.6%	-3.5	-4.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	49 245	-1.4%	14.8%	0.3	60 811 697	-2.0%	21.6%	0.4	-1.9%
KAPSIKAM	14 359	-0.4%	2.3%	0.1	12 360 142	-1.0%	4.0%	0.1	-3.3%
VIPROSAL	9 500	-7.1%	1.5%	-0.1	7 644 986	-7.0%	2.3%	-0.1	-3.3%
SULFARGIN	1 311	-1.6%	0.3%	0	1 322 724	-2.5%	0.7%	0	-1.2%
APILAC	943	-1.8%	28.7%	-1.9	815 894	-2.3%	72.7%	-2.2	4.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	169 193	0.7%	13.1%	-0.3	209 228 981	0.4%	19.0%	-0.9	5.4%
KAPSIKAM	59 481	-7.9%	2.4%	-0.1	51 052 500	-5.2%	4.1%	-0.1	-2.2%
VIPROSAL	39 697	-2.4%	1.5%	0	31 720 648	0.0%	2.4%	0	-1.8%
SULFARGIN	5 721	-9.2%	0.4%	0	5 632 227	-5.3%	0.8%	-0.1	0.8%
APILAC	4 227	5.3%	28.4%	-1.7	3 493 659	5.5%	71.7%	-1.8	11.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца