Update: 02.04.2025
Last week: 12 week 2025 (17.03.2025 - 23.03.2025)
Last full month: February 2025
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | |||||||||
| WoW | 49 245 | -1.4% | 14.8% | 0.3 | 60 811 697 | -2.0% | 21.6% | 0.4 | -1.9% |
| MoM | 169 193 | 0.7% | 13.1% | -0.3 | 209 228 981 | 0.4% | 19.0% | -0.9 | 5.4% |
| YTD | 500 347 | -17.5% | 9.3% | 0.6 | 619 942 274 | 7.3% | 13.1% | 2.2 | -22.8% |
| MAT | 2 340 932 | -16.3% | 9.8% | 0.2 | 2 609 272 526 | 12.9% | 13.4% | 1.9 | -18.2% |
| KAPSIKAM | |||||||||
| WoW | 14 359 | -0.4% | 2.3% | 0.1 | 12 360 142 | -1.0% | 4.0% | 0.1 | -3.3% |
| MoM | 59 481 | -7.9% | 2.4% | -0.1 | 51 052 500 | -5.2% | 4.1% | -0.1 | -2.2% |
| YTD | 174 501 | -20.3% | 2.4% | -0.5 | 148 203 843 | 7.7% | 4.1% | 0 | -5.4% |
| MAT | 779 707 | -12.7% | 2.4% | -0.1 | 589 064 404 | 24.9% | 3.8% | 0.6 | -10.5% |
| VIPROSAL | |||||||||
| WoW | 9 500 | -7.1% | 1.5% | -0.1 | 7 644 986 | -7.0% | 2.3% | -0.1 | -3.3% |
| MoM | 39 697 | -2.4% | 1.5% | 0 | 31 720 648 | 0.0% | 2.4% | 0 | -1.8% |
| YTD | 114 680 | -34.9% | 1.5% | -0.7 | 91 007 629 | -10.0% | 2.4% | -0.5 | -5.8% |
| MAT | 561 262 | -30.7% | 1.7% | -0.5 | 395 161 855 | 12.4% | 2.4% | 0.1 | -10.7% |
| SULFARGIN | |||||||||
| WoW | 1 311 | -1.6% | 0.3% | 0 | 1 322 724 | -2.5% | 0.7% | 0 | -1.2% |
| MoM | 5 721 | -9.2% | 0.4% | 0 | 5 632 227 | -5.3% | 0.8% | -0.1 | 0.8% |
| YTD | 16 666 | -28.0% | 0.4% | -0.2 | 16 247 846 | -4.8% | 0.8% | -0.1 | 5.1% |
| MAT | 75 245 | -39.8% | 0.4% | -0.3 | 68 298 605 | -9.4% | 0.8% | -0.2 | 5.3% |
| APILAC | |||||||||
| WoW | 943 | -1.8% | 28.7% | -1.9 | 815 894 | -2.3% | 72.7% | -2.2 | 4.8% |
| MoM | 4 227 | 5.3% | 28.4% | -1.7 | 3 493 659 | 5.5% | 71.7% | -1.8 | 11.7% |
| YTD | 11 747 | -36.4% | 29.4% | -11.3 | 9 769 679 | -15.9% | 72.8% | -5.2 | -12.1% |
| MAT | 51 992 | -25.6% | 29.3% | -8.5 | 39 898 807 | -3.1% | 71.6% | -3.5 | -4.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 500 347 | -17.5% | 9.3% | 0.6 | 619 942 274 | 7.3% | 13.1% | 2.2 | -22.8% |
| KAPSIKAM | 174 501 | -20.3% | 2.4% | -0.5 | 148 203 843 | 7.7% | 4.1% | 0 | -5.4% |
| VIPROSAL | 114 680 | -34.9% | 1.5% | -0.7 | 91 007 629 | -10.0% | 2.4% | -0.5 | -5.8% |
| SULFARGIN | 16 666 | -28.0% | 0.4% | -0.2 | 16 247 846 | -4.8% | 0.8% | -0.1 | 5.1% |
| APILAC | 11 747 | -36.4% | 29.4% | -11.3 | 9 769 679 | -15.9% | 72.8% | -5.2 | -12.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 2 340 932 | -16.3% | 9.8% | 0.2 | 2 609 272 526 | 12.9% | 13.4% | 1.9 | -18.2% |
| KAPSIKAM | 779 707 | -12.7% | 2.4% | -0.1 | 589 064 404 | 24.9% | 3.8% | 0.6 | -10.5% |
| VIPROSAL | 561 262 | -30.7% | 1.7% | -0.5 | 395 161 855 | 12.4% | 2.4% | 0.1 | -10.7% |
| SULFARGIN | 75 245 | -39.8% | 0.4% | -0.3 | 68 298 605 | -9.4% | 0.8% | -0.2 | 5.3% |
| APILAC | 51 992 | -25.6% | 29.3% | -8.5 | 39 898 807 | -3.1% | 71.6% | -3.5 | -4.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 49 245 | -1.4% | 14.8% | 0.3 | 60 811 697 | -2.0% | 21.6% | 0.4 | -1.9% |
| KAPSIKAM | 14 359 | -0.4% | 2.3% | 0.1 | 12 360 142 | -1.0% | 4.0% | 0.1 | -3.3% |
| VIPROSAL | 9 500 | -7.1% | 1.5% | -0.1 | 7 644 986 | -7.0% | 2.3% | -0.1 | -3.3% |
| SULFARGIN | 1 311 | -1.6% | 0.3% | 0 | 1 322 724 | -2.5% | 0.7% | 0 | -1.2% |
| APILAC | 943 | -1.8% | 28.7% | -1.9 | 815 894 | -2.3% | 72.7% | -2.2 | 4.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 169 193 | 0.7% | 13.1% | -0.3 | 209 228 981 | 0.4% | 19.0% | -0.9 | 5.4% |
| KAPSIKAM | 59 481 | -7.9% | 2.4% | -0.1 | 51 052 500 | -5.2% | 4.1% | -0.1 | -2.2% |
| VIPROSAL | 39 697 | -2.4% | 1.5% | 0 | 31 720 648 | 0.0% | 2.4% | 0 | -1.8% |
| SULFARGIN | 5 721 | -9.2% | 0.4% | 0 | 5 632 227 | -5.3% | 0.8% | -0.1 | 0.8% |
| APILAC | 4 227 | 5.3% | 28.4% | -1.7 | 3 493 659 | 5.5% | 71.7% | -1.8 | 11.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs